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Company ITFutuRe s.r.o. with its registered office at Libčany 275, 503 22 Libčany, ID: 27490432, VAT: CZ27490432,
registered in the Commercial Register of the Regional Court in Hradec Králové, Section C, Insert 22116.
When you use our website www.shopid.cz (hereinafter referred to as the “Website”), ITFutuRe receives and records information from your browser, which may include personal data. We use various methods to collect this information, such as cookies; this information may include your IP address, a unique identifier using cookies, cookie information, and information on whether your device has the software needed to access certain features, a unique device identifier and device type, domain, browser type and language, type of operating system and its settings, country and time zone, previously visited websites, information about your actions on our Website, such as clicks, purchases made, marked preferences, access time, and reference URLs.
We use cookies to track how our customers use the Website and to understand our customers' preferences (e.g., country and language choice). This allows us to provide services to our customers and improve their online experience. We also use cookies to obtain aggregated data about site traffic and communication, to identify trends, and to gather statistical data to further improve our Website.
What are cookies?
Cookies are short text files created by a web server and stored on your computer via your browser. When you later return to the same website, the browser sends the stored cookie back, and the server retrieves all the information it previously stored with you. Most websites use cookies for their operations. The term “cookie” as used in this text also includes other storage on the user's end device, such as localstorage or session storage. You can find more technical information on the Czech Wikipedia.
How are cookies categorized?
On our Website, we primarily use the following basic categories of cookies:
Analytical - these allow us to measure the performance of our website and our advertising campaigns. They help us determine the number of visits and the sources of visits to our website. The data collected using these cookies is processed in aggregate, without the use of identifiers that indicate specific users of our website. If you disable the use of analytical cookies in your browser, we will lose the ability to analyze performance and subsequently optimize our website.
Personalized - these are used to tailor our store to the needs and interests of our customers, creating a better shopping experience for you. Thanks to personalized cookies, we can customize the offer directly for you. Using personalized cookies will help you avoid irrelevant product recommendations or unhelpful special offers.
Advertising - these are used by us or our partners to show you relevant content or advertisements both on our website and on third-party websites. Based on this information, immediate identification of your person is generally not possible, as only anonymized data is used. If you do not consent, you will not receive content and advertisements tailored to your interests and needs.
Cookies can be categorized based on who places them on your website, i.e., into:
- First-party cookies - their validity is limited to the domain of the website you are viewing. These cookies are considered more secure.
- Third-party cookies - they are placed by a script from another domain. Users can thus be tracked across domains. They are often used to evaluate the effectiveness of advertising channels.
According to durability, cookies can be categorized into:
- Session cookies - these are deleted from your computer after closing the browser.
- Persistent cookies - these remain stored even after closing the browser, only to be deleted after a very long time (this depends on your browser settings and the cookie settings). You can also manually delete them.
Who we share cookies with
Cookies are used, among other things, to tailor ads to your interests, both on this site and off it. For this purpose, we allow third parties to store cookies, which can be used to collect data about your behavior on our site or to display personalized offers and targeted advertising on websites other than ours.
Cookie settings options
Our website operates with cookies based on consent. Unless you express your consent to cookies on our website (except for necessary cookies), we will not use them. If you give us your consent to use cookies but later wish to withdraw it, you will learn how to do so below.
Setting cookies in the cookie bar
You can withdraw your consent to cookies here.
You can then change the settings of the cookies used on our website using the pop-up bar.
Cookie processing time
The processing time for individual types of cookies, i.e., their expiration, varies and changes over time. You can find it in your browser settings.
Deleting cookies in the browser
You can delete cookies in your browser – it is generally located in the “History” of visited pages.
Blocking cookies in the browser
Browsers allow you to block the placing of cookies on your computer. In this case, however, the functionality of this website will be limited. For information on how to set your browser to store cookies, please visit the website of your browser provider.
Rights of the data subject
The collection of cookies for the aforementioned purpose can be considered as processing of personal data, which, with the exception of marketing cookies, is possible on the basis of our legitimate interest within the meaning of Article 6(1)(f) of the General Data Protection Regulation ("GDPR").
You have the right to contact us to request details of the processing of your personal data and we will provide you with detailed information free of charge. Detailed information regarding the processing of personal data (including the possibility of withdrawing consent to the processing of personal data) can be found on the Personal Data Processing Policy page..